Running a Successful Gift Program

Gift Cards have quickly become one of the most popular gifts to give. Last year alone, 76% of consumers reported having purchased one. Now, you’ve made the first step - you have gift cards in-store. How do you plan your program’s overall success?

 

Here’s a list of things you can do:

 

Set store goals & measure success

• Communicate clear goals to which the team can aspire. Focus on incremental sales and monitor ongoing success.

Sample store goals

• Increase incremental card sales by two a day

• Increase base card sales by 25%

• Each employee must sell five cards

Engage and encourage employees 

• Provide tools and tips on how to achieve the goals being set

Keep it fresh and active

• Keep talking points new and interesting for things like promotions and signage

Create interest with your customers

• Employees should talk about the program consistently

• Consider employee contests and/or rewards to encourage engagement

Offer Incentives

• If the store meets goals, have an all-staff party

• Employee that sells the highest amount receives an iTunes or Amazon gift card

• The store with the highest sales receives either a bowling or pizza night together